About us

OUR STORY

We would like to share with you the journey of our founder & his story, the story of a young man from Palestine who had an unconventional dream in his heart...

Founder of our brand was born in Palestine, the Holy Land, despite the challenges Palestine has faced & still facing. Since his childhood he carried an unparalleled passion: the passion for fashion, his eyes would sparkle whenever he saw a new piece or some unique design. Everyone around him – his family and friends – knew of his renewed enthusiasm for fashion.

However, his life was not perpendicular, his family had a business in Jewelry & gold trading & currency exchange, two sectors in which he worked alongside his father from an early age. Although he appreciated these fields, he always felt like his heart remained somewhere else.

Days passed, and every day he found himself wondering: Is this really his destiny? Should he give in to the routine of life cycle or follow his heart? On a quiet night amidst the beautiful nights of Palestine, he has decided it was time to pursue his passion. When he was about to graduate from university, he told his father that he wanted to move into the world of fashion. It was a tough start. Only a few people could understand his decision, some people thought he was irrational because he left gold & jewelry business that lots of people dreamed of getting into, but things began to shift when he decided to be the decision maker of his life.

Founder of our brand successfully opened his first store in Palestine, although he sold some designs from well-known international brands, there was always something missing. He always craved to leave his own mark; he desired to have his own designs that Palestinians would be proud to wear.

Thanks to the support and advice of his family and friends, especially his father and uncle who have a footprint in the US, he started creating his own brand. He has chosen its name as an abbreviation of his own name “RJR”, which represents his soul and identity because every piece of it expresses a part of him.

Today, he is here not only selling beautiful, high-quality outfits, but also clothes made with love and craftsmanship, clothes with a Palestinian signature. His goal is for everyone to wear our wear, and to feel proud, which is pride in wearing a brand that he founded on his own, and that we all made as Palestinians. We are here to prove that dreams know no bounds, and that the children of Palestine are capable of creating miracles.

Always remember that your dreams are your compass. Never stop following it.

- Created To Achieve